On Tuesday, March 2, 2010 at the Qualcomm campus in Santa Clara I had the privliage to attend an event on the Snap SnapDragon mobile chipset. Following are my notes from the event.
Panel: smartbook category
Moderator: Tim bajarin, creative strategies
Mark: India one of most tarrif sensitive regions.
To be seccuessful in developing markets in India you need carriers to develop exceedingly low tarrifs.
Carriers are increasing seeing Data usage as an oppportunity
Adam from real networks: how smart book might play a a multi media content vehicle.
- content creation has great opportunity on smart book
Zinio reader. Rich from zinio. Pc mag is on zinio.
Zinio has a Switzerland approach called unity. Idea is publish once and deliver content in sync way to consumer devices around the world
Emergance of smart books and what qualcomm is doing with smartdragon is definitly a catalyst for such delivery high fidelity applications.
Smartdragon is exciting due to it's high grphic acelertor etc.
Different devices r used for diffrebt type of reading ...
By 2050 67% of all phones will be smart phones in the us.
Mark has internal forcast within QCT . It's proprietary. Hoping ipad will do for smartbooks what iPhone did for smart phones.
Mark all user interfaces going forward are going to be 3D based rather than 2D. Thinks user interfaces r going to be more sensor orriented.
See rich 3D graphics, speech, sensors.
Touch is going to get better and better.
Tim, next to yrs is going to be a fundimental discovery. Until people use these smartbooks and tablets we don't know. We could see people using things in a creative manners.
What we are looking at are either markets in web model or app store
Mark: consumer will buy technology with thr right device and usage model. Right device with right user catagory.
Tension in market as screens become higher resolution we have potential of seeing a lot more content.
New platform to throw bits across. Smartdragon is a great technology how ever what's the concern about bluring issue for consumer.
Mark : as an industry if we can't figure out what our marketing messaging is
Copyright C. WadiBuzz
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